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    by Ty Howard
5 Easy Steps to Creating a Dynamic Motivational Speech


Copyright © 2010 by Ty Howard.   All rights reserved.


Have you ever witnessed a professional motivational speaker wowing an audience with his/her dynamic motivational message?

Did you wonder during or afterwards, how they developed such an impactful message?

Would you like to be able to create and deliver the same type of dynamic and impactful motivational presentation?


If you answered, YES! YES! YES! You have the passion and enthusiasm to experience and celebrate the same successful outcomes as the great professional motivational speakers of the past and present. You just have to take action! Learn, apply, practice and master the below 5 Easy Steps to Creating a Dynamic Motivational Speech.

Here’s how it’s done.

1) Identify Your Primary Motivational Speech Subject.

Answer the following four questions:

- What do you want to speak about in your dynamic motivational speech?
- Why do you feel an audience needs to hear this motivational message?
- What do you feel are four known challenges facing this audience?
- If you can only address one of your four listed known challenges, which one would you go with?

The known challenge that you’ve chosen to go with is now "Your Primary Motivational Speech Subject," your primary focal point. A dynamic motivational speech is a simple and clear motivational message. It’s not a speech where a speaker is trying to stuff ten pounds of potatoes into a five pound bag. From this point forward you’re going to K.I.S.S. every audience — Keep It Simple Speaker!

2) Create a Clear and Simple Purpose for Your Dynamic Motivational Speech.

What do you want the audience to do, avoid, stop doing, or better understand by the end of your dynamic motivational speech?

Your answer to this question will become the "Clear and Simple Purpose for Your Dynamic Motivational Speech." My Rule of Thumb is for you to take your written answer and simplify it down to fifteen words or less. Yes, that simple! A clear and simple purpose for your dynamic motivational speech is as important as entering a correct address into a car or mobile GPS system. If you wish for your audience to arrive at the right place of thinking and acting as a result of your presentation, you must enter into your dynamic motivational speech’s GPS system a purpose that is clear, simple, and correct.

3) Develop Three Main Essential Points for Your Dynamic Motivational Speech.

An Essential Point is a call to action. Every call to action starts with an action word. Here are three examples of Three Main Essential Points.

Title of Sample Speech: The Heart of a Winner

Main Essential Point #1: See, and Develop the Heart of a Winner

Main Essential Point #2: Attach Your Heart to a Purpose

Main Essential Point #3: Inspire and Teach Others to Win with Heart

A few additional action word examples are "Identify," "Create," "Develop," "Make," "Use," "Know," "Reach," "Wake Up," "Avoid," "Capture," "Strive," etc. Calls to action create ongoing connection and impact with an audience. It better positions a potential motivational message from a standpoint of talking at an audience to a dynamic standpoint of connecting with and talking to an audience. Calls to action are the pistons that make your dynamic motivational speech go and grow in the hearts and minds of the audience. If you truly want to deliver a dynamic motivational speech that will have the audience loving and appreciating you in the end, never leave home without your main essential points (calls to action).

4) Attach One Personal Story to Each of Your Three Main Essential Points.

The wow, impact and connection a professional motivational speaker transmits throughout an audience—always comes from his/her personal stories. Carefully and correctly chosen stories are what make or break a dynamic motivational speech. Choose the wrong personal stories and the audience can become turned-off, confused or bored. Choose the right personal stories and the audience will be inspired, motivated and empowered.

Remember, every carefully chosen and constructed personal story is as important as the one you tell before or after it.

Title of Sample Speech: The Heart of a Winner

Main Essential Point #1: See, and Develop the Heart of a Winner
                                 Story #1: A Personal Story / Example on Seeing a Winner's Heart

Main Essential Point #2: Attach Your Heart to a Purpose
                                 Story #2: A Personal Story / Example on Connecting to Purpose

Main Essential Point #3: Inspire and Teach Others to Win with Heart
                                 Story #3: A Personal Story / Example on Inspiring Others to Win

- To cap off your dynamic motivational speech, restate all three of your Main Essential Points in a short, quick, recap list 'one time' before transitioning into your conclusion (the close of your dynamic motivational speech). With this format, you’re applying the old traditional and proven method of: "Tell ‘em what you’re going to Tell ‘em. Tell ‘em. Then Tell ‘em what you told them." It’s a tried and proven format. It makes sense. It’s simple. And it works!

5) Use the Ty Howard 3-1-2 Dynamic Motivational Speech Development Method to Bring Things All Together.


There are three main parts of an effective speech: 1) The Opening, 2) The Body, and 3) The Conclusion. My 3-1-2 Dynamic Motivational Speech Development Method is very simple—and will have you celebrating impressive results, time and time again. I want you to write first - The Conclusion of your speech, second - The Opening of your speech, and third - The Body of your speech.

"Why?" you ask. I believe in Dr. Stephen Covey’s philosophy, "One should begin with the end in mind." This concept comes from Dr. Covey’s Second Habit in his "The 7 Habits to Highly Effective People Process: Habit 2 – Begin with the End Mind." When it comes to creating and delivering a dynamic motivational speech, you should definitely know your conclusion and opening cold. Studies have shown that an audience mostly remembers the first thing and the last thing a speaker says when delivering a speech. The great benefit of knowing your conclusion cold is if for some unknown reason your speech time is shortened, you will be able to remove content from The Body of your dynamic motivational speech, and still close with a bang.

Learn, apply, practice and master the above 5 Easy Steps to Creating a Dynamic Motivational Speech, and I assure you that the best motivational speech you will ever give is your next dynamic motivational speech—with clarity, purpose, connection, and a memorable bang.

 


About the Author: Ty Howard,
Mr. Untie the Knots®,
Freeing Maximal Business, Performance, and Human Potential Daily

Ty Howard is an internationally recognized authority on organizational and managerial practices that optimize employee performance and success. He is the creator and lead facilitator of the trademarked "Untie the Knots® Optimal Performance Process," and the author of Untie the Knots®: Improving Habits, Choices, People, Relationships, Performance and Results, as well as dozens of published articles on employee and organizational performance and development worldwide. For information on his programs and services, visit: http://www.tyhoward.com.


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